7 Events To Track on Your Website with Google Analytics 4
Google Analytics 4 (GA4) is one of the most comprehensive and powerful analytics solutions available today. With its robust features, it allows you to track a variety of events on your website, giving you valuable insights into user behavior and engagement. In this article, we’ll explore seven key events that should be enabled in your GA4 implementation to get the most out of the platform.
1. Pageviews
Pageviews are a fundamental event and represent the number of times a page is viewed by visitors. This data can be used to determine which pages are performing well and which pages need improvement. Additionally, pageview data can be used in conjunction with other metrics to gain additional insights about user behavior, such as how long users stay on a certain page or which pages receive higher engagement than others.
2. Outbound Link Clicks
Outbound link clicks provide insight into which external websites visitors are being referred from your site. Knowing this information enables you to better understand where site traffic is coming from and how it impacts your bottom line. Additionally, if you have any partnerships or marketing campaigns that use external links for tracking purposes, you can leverage outbound link clicks for more accurate reporting of those efforts.
3. Video Plays & Completions
Tracking video plays provides valuable data about how engaged users are with your content and allows you to see which videos perform better than others, enabling you to create more effective content in the future. Additionally, tracking video completions gives insight into whether people are actually viewing all of the videos they’ve started watching or not.
4. PDF Downloads
Monitoring PDF downloads provides an understanding of user interest in specific information or content on your site and indicates whether or not users found what they were looking for when they visited your website. It also offers insights into which topics resonate with visitors so that you can create more relevant content for them in the future.
5. Form Submission & Abandonment Events
By tracking form submissions (and abandonment events), marketers can gain valuable feedback about why certain forms aren’t being completed by visitors so that steps can be taken to improve completion rates and increase conversion rates over time. Additionally, by monitoring abandonment events prior to form submission, marketers can identify any pain points in their online process that may be causing issues for potential customers down the road before they complete a purchase or sign up for services/products offered on their site.
6 . Scrolling & Engagement Event Tracking
Tracking scrolling events provides valuable context as it relates to visitor engagement with content on specific website pages over time (e.g., top-level navigation items). By analyzing scrolling data alongside other engagement metrics (like page views), marketers have access to detailed insights into user behavior as it relates to their time onsite and within specific pieces of content – something that traditional analytics tools cannot provide due to limitations related to page-based tracking only capabilities
7. eCommerce Transactions
For any businesses that sell products or services online, it’s important to track eCommerce transactions. With GA4, you can track how much revenue is generated by each product or service offered, as well as monitor customer data like average order value and purchase frequency. This information can be used to identify opportunities for improvement and optimize the eCommerce experience for customers over time.
By enabling these key events in your GA4 implementation, you can gain valuable insights into user behavior and engagement on your website while improving future marketing efforts based on the data collected. With a comprehensive analytics platform like Google Analytics 4, you have access to more detailed information than ever before – giving you the ability to make smarter decisions about content creation and marketing optimization moving forward.